The journey was long and the learning curve huge! At times, we questioned ourselves, were we doing the right thing? Like all new businesses, we had our doubts in the early days, but we also had support from our team, the industry and our community - we chose to be courageous.
The people we brought on board, believed in us and that made us keep striving. On the tough days, we just kept thinking, we couldn’t let our team down. They were there at two in the morning when things went wrong, they did whatever they could to make it happen, and that kept us moving forwards.
Mat and I have worked every element of this farm. As we have steadily grown it was not uncommon to find Mat or I driving the truck to do the deliveries or to work late at night finishing off administration requirements or getting hands on milk processing. We still take this approach.
Being hands on reminds us where we started. It drives us to ensure we continue to provide a premium quality product. At the heart of everything, this makes us proud to be Western Australian dairy farmers. It makes us proud to be involved in our industry and our community.
After all this, our greatest reward is to hear from our customers, and why they love us. The emails we receive are really lovely and we appreciate that our fans want to talk about our girls, our products and our farm. They have a sense of ownership of our business and what we do - which is fantastic!
We have a great team, a beautiful community, and amazing customers. At the end of the day, that’s what it’s about for us.
People. Place. Product.